Spend Spend Spend

Full-Length Musical, Dramatic Comedy  /  7w, 8m

Steve Brown, Justin Greene

Book and Lyrics by Steve Brown and Justin Greene / Music by Steve Brown / Based on the book by Viv Nicholson and Stephen Smith

This musical celebrates the rags-to-riches and back to rags story of Viv Nicholson - the working-class Yorkshire lass who, in 1961, won a fortune on the Football Pools.

  • Cast Size
    Cast Size
    7w, 8m
  • SubGenre
    Adaptations (Literature)
  • Audience
    Target Audience
    Adult, Senior, Teen (Age 14 - 18)



From rags-to-riches and back again, we follow working-class Yorkshire lass Viv who won a fortune on the Football Pools in 1961 went on lavish spending-sprees, splashing out on furs, cars, champagne and parties – until it all came crashing down around her.

Addicted to excess and seduced by materialism, Viv takes us through the kaleidoscopic and messy journey of her life. From the two-up two-downs of Castleford to the grandeur of Garforth, to new handbags and husbands, Viv faces the ultimate question: after the champagne stops flowing, can money really buy happiness?

Cast Attributes

Many company parts

  • Time Period 1960s
  • Cautions
    • Mild Adult Themes


"Very special - a magical mix of a fine score, a strong plot, full of social realism ... It's the biggest British winner in years." - News of the World
"... the most glorious new musical I can recall ... a working-class 'up yours' fixture among West End musicals ..." - Financial Times
"... blessed with heart, humour and irresistible humanity." - Daily Telegraph


Keyboard 1-Conductor
Reed (Flute, Clarinet, Tenor Saxophone)
Trumpet (dbl. Flugelhorn, Cornet)
Trombone (dbl. Euphonium)
Keyboard 2
Bass (Double Bass, Bass Guitar)
  • Vocal DemandsModerate
  • Orchestra Size Medium

Licensing & Materials

  • Licensing fees and rental materials quoted upon application.

Music Rentals

Concord offers a full suite of resources to help you put on the show of a lifetime!
15 Keyboard 1-Conductor
1 Reed
1 Trumpet
1 Trombone
1 Keyboard 2
1 Cello
1 Bass
1 Drums/Percussion
15 Keyboard 1-Conductor



Steve Brown


Justin Greene

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